GTM Strategy

Between us, we have held positions spanning sales, marketing, business development, channel management, product management, operational management and customer service. This brings decades of hands-on experience in driving go-to-market (GTM) initiatives and developing GTM Strategy.

Team planning GTM strategy
Customers enjoying a product launch party planned as part of GTM strategy

Product Launches

We have launched products in 20 countries worldwide and have considerable experience with New Product Introduction (NPI), taking products and services from concept through alpha, beta and controlled introduction to general availability. We have an intimate understanding of the importance and practicalities of aligning sales, marketing and product teams into a coherent GTM plan and executing it successfully.

Awareness - Purchase - Retention

Our capabilities span the entirety of both inbound and outbound GTM funnels, covering the complete mix of activities needed in order to be successful.

These include:

  • Prospect to customer journey mapping
  • Direct marketing – email and post
  • Prospect and customer events
  • Telemarketing/lead-to-opportunity conversion
  • Direct selling and customer liaison
  • Indirect channel marketing
  • Partnerships and alternate channel creation
  • Digital campaigns and driving calls-to-action
  • SEO and PPC
  • Thought leadership and content production
  • Messaging and collateral creation
  • Market landscape and customer needs analyses
  • Competitor positioning and gap analyses
  • Customer Experience and executive sponsorships
Customer reading email on phone, planned as part of GTM strategy

What people say

Introduce yourself

Let us know who you are and what you'd like help with, and we'll arrange a time to discuss how we can help you achieve your strategic goals.