I have 10+ years in both general management and marketing specialist roles across publishing, hospitality, technology and executive development industries. My strong work ethic, from a teenager in high school through pay-my-way jobs as a student, through to full-time employment, has resulted in rapid progression in every role I have taken on. I have been promoted quickly, taken on budget management and team management responsibilities, hired and developed new starters and developed my own skillsets in marketing and other areas.
During my two years in executive development I worked alongside world-class marketing experts from whom I learned a tremendous amount. I was the first marketer in the company at Marketing Leaders; developed the marketing function, hired and developed three junior marketers, helped the company to create numerous new “Leader” functions and launched offerings in the US and Europe. I was actively involved in operational and account management roles, ultimately winning the largest deal in company history.
In my career, I have worked on the following types of projects and initiatives:
- Trained graphic designer and technical illustrator
- Collateral creation and desktop publishing
- Sales enablement and “pitch” documents
- Corporate PowerPoint templates and content
- Brand, purpose, identity and proposition development
- Content creation, digital and social media management
- Events: corporate events, workshops, seminars, and third party conferences.
- Website building, front-end dev and CMS work
- Operational, financial and people management
- Start-up and scale-up leadership roles
In my marketing management roles, I have been both a specialist in design and events management as well as the sole marketer in the company. I am used to working with tight budgets, high expectations, and scaling the marketing function as the company grows.
With Sunfish clients, I work on a broad variety of projects and ongoing work, from rebrands to developing corporate pitches and collateral design. I have a strong eye for detail and I’m obsessed with quality. I enjoy working with management teams to help grow their businesses, develop greater customer-centricity, and focus GTM efforts on results and financial performance.
VP Marketing & Strategy
I was the company’s first non-sales hire, taking on a wide range of responsibilities as well as my Marketing Manager role. My marketing responsibilities included digital communication, corporate design, content production (both in-house and with partners and customers), data collection and management, campaign management, customer engagement, market research, recruitment – including internships and apprenticeships – management and ongoing development.
My biggest achievements were: launching a new brand in the US, taking revenue from £0 to over £500k in year one; conceived and ran the company’s in-house training offering, also growing it to £0.5m in its first year; introduced customer lifetime value (CLV) focus, leading to an average CLV increase of 73% over 2 years; contributed to group revenue increase of 102% over 2 years, being responsible for 35% of directly attributable sales and marketing activities.
Six Degrees Group
My initial responsibilities at the company were focused on logistics, branding, and design for a new head office before moving into a mainstream marketing role with primary responsibility for events and design/branding. I worked in a multi- disciplined team on joined-up go-to-market initiatives. In the last year we contributed to increased revenue (11% improvement in contracted revenue), reduced churn (down to 5%) and improved cross-selling (4x increase in product penetration for new deals). Overall, we improved sales yield by 35% per quota bearing head.
From a young age, at school and university, into full-time employment, I have a lot of experience in hospitality and customer service roles. I took on my first management position in my early twenties in a notorious area, managing a team of 5. I was also part of the Wetherspoons management development programme and was part of the team that took over The Ice Wharf in Camden, doubling revenues in 6 months. From my earliest days, I was motivated by both delivering a great customer experience and focusing ruthlessly on business results.
The New British
This was my first experience with a start-up business, working closely with the Editor-in-Chief on all aspects of the first issue, from inception to launch. In this role, I learned a huge amount about both content production and design. We secured an international distribution offer with Condé Nast and I worked with the Editor in Chief developing and commissioning content, producing interviews and photo shoots and managing timescales for each stage in the production process. I assisted with copy-editing and used Adobe Creative Suite for post-production and layout drafts. As well as editorial and production responsibilities, I helped with a series of successful events in London and set up and managed the publication’s digital marketing.
The first issue of the magazine was released digitally in 2015 and awarded a D&AD Graphite Pencil.