I have been marketing-focused in various roles for 10+ years, with practical experience in publishing, hospitality and tech. Having spent the last two years working alongside globally-respected marketing experts, I strive to implement the strategic and executional best practices I learned along the way in all my projects.
I care most about two things: customer centricity and business growth. I believe that the two are intrinsically linked; that if you get the former right, the latter will follow. This principle is at the core of everything I create and do.
VP Marketing & Strategy
Co-founder as part of original 5-person senior management team. 19 total acquisitions, growth from 5 to 500 people in 5 years and £0-100m revenues. Successful exit for Penta Capital to Charlesbank resulting in 2.75x money-multiple return. Leadership of numerous teams, including marketing, customer experience, transformation/integration, etc. Content lead for fundraises and exit process. Ownership of multiple CDD and ITDD exercises from both buy- and sell-side.
Six Degrees Group
Six Degrees Group is a dynamic and fast-moving technology company offering Cloud, Data Center, Connectivity, and UC services. My initial responsibilities at the company were focused on logistics, branding, and design for a new head office before moving into a mainstream marketing role with primary responsibility for events and design/branding. I worked in a multi- disciplined team on joined-up go-to-market initiatives. In the last year we contributed to increased revenue (11% improvement in contracted revenue), reduced churn (down to 5%) and improved cross-selling (4x increase in product penetration for new deals).
Our marketing focus was on multi-channel campaigns spanning inbound digital (SEO and PPC), PR, social outreach, bespoke online content, outbound telemarketing, direct marketing and e-marketing, hardcopy collateral, smaller workshops and large seminars. I worked across the full marketing mix with a particular focus on branding, supplier management, design, copy-writing, sales enablement, desktop publishing and large-scale company events. I also worked on our CSR programme, Six Degrees of Hope. During my time at Six Degrees we doubled marketing’s contribution to the new business sales order book whilst improving sales effectiveness (35% yield improvement per quota bearing head) and supporting M&A activities.
Having worked in hospitality from the age of 14, I have worked with independent landlords, leased public houses and bars (breweries include St Austell, Enterprise and Punch Taverns) and J.D. Wetherspoon/Lloyds No. 1, and have partnered with organisations including Pubwatch, CAMRA and Cask Marque. I have worked as waiting staff, kitchen staff, bar support, bar service, cocktail service, and have management experience in all.
My focus areas are standards, customer service, staff development, stock selection, service optimisation, events, entertainment, and marketing – along with their contribution to happier and more loyal customers, and the resulting revenue increase.
My first management position was at an Enterprise location in Islington. Being a notoriously troubled location, I spent most of my time on-site and managing a small team of 5. I worked closely with the local police and joined Pubwatch, being elected Chair when the previous Chair relocated. This role strengthened my communication and diplomacy skills as well as enabling me to put my business and marketing skills into practice. I increased turnover by 400%; introducing entertainment and marketing the business as an events venue online and in local press.
Having succeeded in raising the profile of a small business, I was keen to take on a bigger challenge in a more structured environment. I admire the successful expansion of the Wetherspoons chain and took a role as part of the ‘turnaround team’ at The Ice Wharf. We increased annualised run-rate revenue from £3.4m to £6.3m in 6 months and managed a team of 110 people.
As well as contributing to increased operational excellence, I managed and promoted a number of the nationwide Wetherspoons events and worked with suppliers to run product-oriented campaigns and events.
The New British
I worked closely with the Editor-in-Chief on all aspects of this start-up magazine, from inception to launch. The first issue was awarded a D&AD Graphite Pencil Award.
My time was initially focused on developing and researching the idea, reaching out to and engaging creative people throughout the industry and producing the dummy magazine. We secured an international distribution offer with Condé Nast and begun work on the first issue. I worked with the Editor in Chief developing and commissioning content, producing interviews and photo shoots and managing timescales for each stage in the production process. I assisted with copy-editing, and used Adobe Creative Suite for some post-production and layout drafts. The magazine would not have been possible without the incredible partnerships we developed and the generosity of our contributors, all of whom worked for little or no fee.
As well as editorial and production responsibilities, I helped with a series of successful events in London and set up and managed the publication’s digital marketing.